About WUNSHE

WUNSHE (南物人) embodies a story deeply rooted in the founder's southern Taiwanese heritage and spirit. Born in southern Taiwan, the founder grew up surrounded by the warmth and passion of the region, which has a rich culture and unique identity. The idea behind WUNSHE was inspired by this vibrant local spirit, paired with a desire to bridge cultures through the flow of art, design, and creativity.

The name “南物人” is a playful twist on the phrase "南部人" (southern people), combining humor with the founder’s pride in being from the south of Taiwan. As the founder traveled to Melbourne, Australia—located geographically south of Taiwan—this journey symbolised the extension of the southern Taiwanese spirit to new horizons.

WUNSHE is a cultural bridge, aiming to showcase Taiwan's unique creativity to the world. With a focus on Taiwanese-made or Taiwan-designed products, the brand brings a taste of southern Taiwan to Melbourne’s creative markets. This connection is represented in the company’s logo, which integrates elements of mountains, water, and land—echoing Taiwan’s landscape and symbolising the flow of culture across borders.

The story of WUNSHE is one of cultural pride, creativity, and the dream of sharing the heart of Taiwan with a global audience. Through this, WUNSHE seeks to highlight the beauty of cultural flow, promoting Taiwan’s spirit through thoughtful curation of goods and human connections.