WUNSHE is grounded in cement grey—the raw, foundational color of a building in its bare shell. Humble, clean, and open, it is capable of holding everything, a starting point where objects, stories, and cultural traces are placed and carried.

The name “WUNSHE” echoes Nan-bu-ren, a person from the south of Taiwan—one who selects objects and carries culture and human stories. The emblem resembles a ship steadily moving forward, and a window grille that connects memory with the present; at its core, the flowing, water-like “W” symbolizes the opening and movement of culture itself.

WUNSHE believes we can feel nostalgic without living in the past—carrying the beauty of memory into the present, and moving gently toward the future, bringing the warmth of the South to new and distant places.

南物人 WUNSHE 的底色，是水泥灰——如同一棟建築在毛胚階段的基礎色，質樸、乾淨、開放，並能承載萬物；它是一切的起點，是物件、故事與文化痕跡被安放與帶走的地方。

「南物人」取自「南部人」的諧音，指向一種身分，也是一種眼光：來自台灣南方，選擇事物之人，同時承載人文與文化之人。南物人的標誌，像一艘持續航行的船，也像一扇串聯記憶與現代的窗花，而其中如水般律動的「W」，象徵文化的流動與開啟——讓記憶不被封存，而是在移動中延續，在時間裡展開，於不同地方書寫新的篇章。

我們可以懷舊，卻不必活在過去；南物人選擇在日常中看見質地，在生活裡收藏文化，帶著南方的溫度，走在現在，也走向未來。